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each employee. Restrict the write-ups to a few sentences that relate to the work you do, such as "Bob Smith has been a Lead Carpenter for five years and specializes in finish work. Before joining us, he worked as project manager for Acme Construction. He builds furniture in his spare time." I've also seen some presentation books that include employee photos. This can be very effective in conveying a company image, providing your employees are well-groomed and wearing a clean set of work clothes the day you take the photos. The next section contained my Certificate of Insurance for liability and workers comp coverage. This established my credibility as a professional concerned about the welfare of my customers and