If you hear something for long enough, you start to
believe it. But in my experience, some widely accepted
beliefs are based more on fiction than fact. At the risk
of trampling on a few sacred cows, I've collected ten
popular myths about sales and
selling that just haven't held
true for my business. In each
case, I've taken the road less traveled, and it hasn't hurt
me one bit. If your current sales techniques buck conventional
wisdom, it may help you to know you're not alone.
Myth #1
Low Bid Always Wins
We all know remodelers who guarantee "the lowest
price in town." Well, I don't, and I make no
bones about it