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If you hear something for long enough, you start to believe it. But in my experience, some widely accepted beliefs are based more on fiction than fact. At the risk of trampling on a few sacred cows, I've collected ten popular myths about sales and selling that just haven't held true for my business. In each case, I've taken the road less traveled, and it hasn't hurt me one bit. If your current sales techniques buck conventional wisdom, it may help you to know you're not alone. Myth #1 Low Bid Always Wins We all know remodelers who guarantee "the lowest price in town." Well, I don't, and I make no bones about it