The financial crisis of 2008 kneecapped our company and was a game-changer. I’m a remodeler in the Philadelphia area, and our volume decreased by 70%. I was forced to take a hatchet to overhead and had to let go of employees and give up office and shop space. Fast-forward six years: My business has stabilized and sales are fairly predictable, but I now do things very differently. I don’t have a full office staff anymore and must wear several hats. But with the help of a few clever apps that are inexpensive, available on smartphones, and cloud-based, I can handle common tasks such as scheduling, tracking employee hours, estimating, and invoicing. What these apps lack in integration, they make up for in affordability and ease of configuration for a small business with just a few employees.

In this article, I’ll look at Genbook (, an online scheduling app that allows prospects to set up an initial consultation from their phone or computer, 24/7.

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