Do you need more work to be profitable? Do you have trouble attracting the kind of customers that allow you to make the margins you are looking for? Do you struggle with seasonal ups and downs? Are you looking to grow your company?

If you answered "yes" to any of these questions, you should be working on improving your marketing efforts. Surviving a recession, earning a healthy profit, preventing slow periods in the field, and attracting quality people all depend on a smart and effective marketing program.

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