The social Web has been instrumental in helping remodeler Greg DiBernardo escape local low-price bid wars and find a niche in high-margin custom deck-building.
The social Web has been instrumental in helping remodeler Greg DiBernardo escape local low-price bid wars and find a niche in high-margin custom deck-building.

Economic events of the past couple of years are teaching builders and remodelers what other industries have realized for decades: After you’ve sharpened your pencil and squeezed the last nickel out of your subs and suppliers, there’s a good chance you still won’t be able to turn a profit unless you can also “lean up” your operation. You’ve got to add value to your product and ruthlessly eliminate waste while shortening your sales, construction, and service cycle. And technology is really the last, best way to accomplish those goals and push those last dollars to your bottom line.

Since we published our last technology round-up (“Connecting All Contractors,” 10/07) several trends have emerged that will influence how successful builders and remodelers will be operating for years to come. Some developments — for instance, near-universal fast broadband Internet access — didn’t take a psychic to predict. Others caught us by...

or Register to read the full article.