People who pay for home improvements with a loan tend to spend 30 percent to 40 percent more than those who pay with their own cash.

If you're not helping your customers secure financing, you're shortchanging yourself. According to a study by Harvard University's Joint Center for Housing Studies, people who pay for home improvements with a loan tend to spend 30 percent to 40 percent more than those who pay with their own cash. These numbers mirror my own experience as a...

or Register to read the full article.