I am by no means alone in believing that the term "green remodeling" has lost all meaning (if it ever had any). For many in the field, the phrase has rung hollow for years. What sealed the deal for me was a recent article in a leading trade publication about a residential renovation project - a 2,600-square-foot addition - that had just won a major "green" remodeling award.
Come on. If you can define "green" to include adding 2,600 square feet to a single-family home, you are clearly thinking of it as a sales and marketing tool and not as an environmental strategy. You're more concerned about making your clients feel good about doing what they want to do than you are about making any meaningful reductions in...
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