For contractors, brand reputation can make the difference between winning and losing a big contract.
A case in point can be gleaned from industry: Over the past two decades, DuPont has built a reputation as a safety leader in the chemical industry, enabling its Sustainable Solutions unit to generate $3.9 billion a year from training other companies in workplace and environmental safety. Now, that income is at risk after a series of...
Shawn McCadden, President of Remodel My Business, Inc, founded, operated,
and sold a successful design/build company in 2004. Today he speaks
frequently at industry conferences and trade events, writes for trade
publications, blogs and consults with remodeling companies. He also
consults with construction-related product manufacturers and suppliers,
helping them understand, find, educate and better serve remodelers in
mutually beneficial ways.