Building Your Brand
Forbes Construction site crane building a blue 3D text. Part of a series.

For contractors, brand reputation can make the difference between winning and losing a big contract. 

A case in point can be gleaned from industry:  Over the past two decades, DuPont has built a reputation as a safety leader in the chemical industry, enabling its Sustainable Solutions unit to generate $3.9 billion a year from training other companies in workplace and environmental safety. Now, that income is at risk after a series of...

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