Ted Cushman

Weatherizing homes is a serious specialty. Do it well, and it can pay for itself in reduced energy bills, with improved comfort as a bonus. Do it poorly, and it’s a waste of time and money, or worse, a cause of moisture and indoor-air-quality disasters. Either way, weatherization work is nickel-and-dime stuff: Most of business ranges between $5,000 and $15,000.

But it doesn’t have to stop there. For some weatherizing pros, weatherizing is also a marketing tool that opens the door to a broader marketplace for larger custom remodeling work.

or Register to read the full article.