I'm constantly amazed at the reluctance shown by professional builders and remodelers to discuss real numbers with their clients. Hiding or obscuring a project's actual costs in an attempt to make bids and estimates more acceptable is way too common.
The reality is that most clients don't understand the concepts of markup and margin, overhead, and direct job costs. Why would they? It's our responsibility to teach them these terms, just as we explain the process and schedule involved in designing and building their project.
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