Search engine optimization (SEO) used to focus on computer codes with names like "meta tags," "meta keywords," and "meta descriptions" that lived behind the scenes on your website. It was considered best practice to repeat about 20 of the same keywords over and over to "convince" the search engines that your website should be on the first page of search results for those keywords.

In the new search landscape, however, the old "meta" strategy can actually penalize your website. So what do you need to know to make sure your site is ready for the new rules?

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