In the new world of SEO (search engine optimization), it's becoming more about what you say than all of the technical ways that you say it. The new post-Panda and post-Penguin Google rankings, for example, are focused on finding subject-matter experts on certain topics who are asked to write about that topic across multiple websites. The search engines are looking for rich, varied content on your core subject within the body of your website.

In our series about SEO, we've focused on how to pare down your expertise to one of a handful of keywords (or topics). Now it's time to optimize your website navigation to help your audience—as well as the search engines—find your valuable content more easily.

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