Even companies with good systems can get into trouble if they don’t manage their growth. To avoid this fate, Jim Kabel created a “dashboard” — a set of fundamental numbers that shows the monthly trends in their sales and production pipeline: leads, close rates, job profits, and customer satisfaction.
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In January 2004, I left a good marketing job with a major electronics manufacturer to start a remodeling company in San Jose, Calif. When we opened our doors in January 2005, I had three employees. Four years later, we’ve grown to 19 employees and are doing $3 million in business — everything from two-hour handyman jobs to large remodels that last several weeks and sell for more than $100,000.
I credit much of the growth to our staff, who do high-quality work and take great care of customers. It also helped that, as part of the Case Remodeling franchise, we hit the ground running, with proven systems for sales, operations, production, and customer service.