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Many of our best articles come from the ranks of working residential contractors and other construction professionals like you. We welcome you to submit ideas whether or not you have writing experience. Our editors and illustrators will work closely with you to help you produce a completed article. WRITER'S GUIDELINESThe Journal of Light Construction is written by and for residential and light commercial contractors; its mission is to use real-world, nuts-and-bolts experience to educate builders about the products, tools, and techniques they need to be successful.
Focus on Content. So don't worry about the language. Concentrate instead on the details of what you want to say. If you have trouble getting started, imagine that you are going away for a week and have to explain to one of your employees or a fellow carpenter how to frame a roof or hang a door or sand a floor. Try to think of everything that's important without adding too many extraneous details. JLC PHOTOGRAPHY GUIDELINESPhotographs are one of the most important parts of a magazine article. Our readers are very busy so they tend to skim the photos first to see if the story is worth reading. We want them to be able to figure out what the story is about just by looking at photos and reading captions. If the photos don’t grab them they may not bother to read the text. If you have ever seen a fashion shoot on TV or in a movie then you have noticed how professional photographers shoot many rolls of film (or now- digital shots) in the hope that two or three photos will be good enough to publish. We’re not as picky as a fashion magazine, but it does help to take a lot of photos because stories turn out better when there are many shots to choose from. It’s not at all unreasonable to take 150 shots or more for a story. If you are shooting film, don’t worry about the cost of film and processing- we’ll reimburse you for it if it’s for an article.
Vertical shots are best. Most cameras shoot rectangular pictures. So depending on how you hold the camera, you can get photos that are tall and narrow (vertical) or short and wide (horizontal). The first rule is to orient the camera so that the shot includes everything you want to show. But if you can take the picture either way- it’s best to shoot vertical because tall thin photos fit better in tall skinny magazine columns. Be sure to include people. In general, photos are more interesting to look at when there are people in them. That doesn’t mean you should have the crew line up for a company photo, but if you’re describing how to tie rebar, try to include the guy who’s tying it. Finished shots are fine, but action shots are better. Avoid posing action shots. Posed shots might look real to a magazine editor but they won’t fool a professional tradesman. Whenever possible, shoot the real thing while it’s actually happening on the job. Digital Images
Digital Cameras. When we first started using digital images we told authors that the camera needed to be rated for at least 3 megapixels. That’s still true, but digital cameras have dropped so much in price that there’s no reason not to use something better. I’m writing this in late 2009 and at this time you can get a good 8 megapixel 4X zoom point and shoot camera for less than $200. A digital SLR would be better – mostly because they have better lenses than most point and shoots and because they can be equipped with powerful auxiliary flash units. That said - it’s not necessary to spend the $700+ it costs to buy a digital SLR. It’s much better to have an inexpensive camera that you are not afraid to take on site than to have an expensive one that you’re afraid to get dirty. Whatever kind of camera you use be sure to buy a large enough memory card – 1 Gigabyte is a good place to start. Use finest quality setting. Every digital camera is different, but they all have various quality settings. If you want your photos to be good enough for a magazine, then always shoot on the highest or finest quality setting. Digital cameras can produce a variety of image formats. One way to know if the images have enough resolution to publish is to look at the size of the digital file. If your camera produces Jpegs, the files should be a minimum of 500kb and preferably, over 1 megabyte. As a rule of thumb – if you have high speed internet access and can email more than two photos at a time – then the photos are probably too small. Film Cameras
Lighting
Reflections. Be careful when you photograph windows or other reflective surfaces. If you shoot these things from straight on, the flash will bounce straight back into the lense and show up on the photo as a big shiny ball on the glass. The best way to avoid this is to avoid photographing shiny surfaces. But if that’s not possible, shoot from an angle instead of from straight on. Try different angles. Lighting photographs is like shooting pool. If you shoot the cue ball straight into the cushion it will bounce straight back. But if you angle the shot you can make the ball go any direction you choose. You can do the same thing with a camera flash or with stationary lights. You can supplement the ambient light in the room by aiming clamp lights or a portable light stand at your subject. To avoid reflections, position the lights at an angle to the subject. If the subject is at 12 o’clock and you are at 6 o’clock, position the lights somewhere around 4 o’clock and 8 o’clock. You can also bounce light off the ceiling provided it’s light in color and less than 10’ high. You can do this with lamps or by angling an adjustable flash unit towards the ceiling. Exposure and Color
Fill flash. Most cameras automatically adjust to the amount of available light. But things like lights and windows can fool cameras. If you aim the camera at a strong source of light, it will think the room is brighter than it really is. If the shot includes a window, the glass will be properly exposed but everything else in the room will be too dark to see. When shooting indoors, set the camera to flash (fill flash) whether it wants to or not. |
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