Contractors joke about giving an estimate
on a napkin, but it's no laughing
matter when I see a potential client
comparing my proposal to something
scribbled on a piece of notebook paper.
The way we present our proposals for
the work to be completed is one of the
few opportunities to make a good
impression — why waste it?
Clients often tell me that even
though I was more expensive than my
competition, they hired me because of
the care I took to present my proposal
to them. They see my neat, well-organized,
professional presentation as representative
of how I run the rest of my
business, and they assume the same
amount of effort will be put