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You’ve been using e-mail, and you may even have had your kids build you a free Web page with their America Online account. Now it’s time for the next step: building a real Web site that can help you communicate with prospects, clients, and subs — as well as serve as an electronic billboard for your business. Should you hire someone, or do it yourself? It’s perfectly okay to get help once the site is online but, unless you like problems, don’t make the mistake of turning over the keys to anyone before your domain name is registered and hosted somewhere. In other words, if you want it done right … well, you know the rest of