Picking the Right
by Sal Alfano & Geoffrey Lamdin
The choices are bewildering, but
software is what makes your
computer a trusted workhorse (or a
ne'er-do-well nag). So shop
Esti-Maker's takeoff report assigns a specific code to each item-for example, "t" for taxable.
The program can then sort by these classifications.
A computer salesman we know
summed up the ideal marketing strategy
for selling computers to builders.
"Paint them green," he said, and print
the "John Deere" logo on the side."
The point is well taken. Computers are
unfamiliar and unproven equipment to
builders. Their biggest question remains:
What exactly can computers do to help
my company? The answers depend
largely on which software you buy.
Without software, computers