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Wouldn't you like to know which advertising method generated the most sales, or which zip code had the best estimate-to-sales ratio (closing rate), or which worker or salesperson is most efficient? Storing the routine information we collect daily in a database can answer those questions and more. My brother and I have been using database management software in our company for almost eight years. Database management programs basically permit you to: • Create an on-screen form, like a piece of paper with lots of divisions for organizing the collected information. • Enter the information, or data, into the form and, when necessary, change or remove it. • Join the data with information from other files and sort it selectively. • List sorted