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More stories about Marketing

  • 5 Meaningful Shifts Shaping Marketing Right Now

    Trends can be terribly misleading because they are often overstated and simplified and tend to focus on a tool rather than the underlying behavior.

  • Proactive and Positive In the Face of Recession

    When the going gets tough, the tough spend more on marketing.

  • Joe Stoddard: Value-Added

    Ways to maximize the effectiveness of your Web presence.

  • Budgeting for Your Marketing, Sales, and Project Starts

    Budgeting for your marketing, sales, and project starts

  • Capture Rate

    TO PARAPHRASE AN OLD QUESTION: If prospective residents call and nobody hears them, do they still make a sound?

  • Putting Social Media to Work for a Construction Business

    Do you really need a “blog” for every house you start or a “Twitter feed” telling your prospects what you had for lunch? You just got your Web site up and running last year — isn’t that good enough?

  • Defining Your Niche Can Help in Downtimes

    I specialize in custom decks. I switched to this niche last winter, when my backlog of general remodeling work dried up and I had no jobs on the horizon. The suburbs of New York City — where my business is located — were hit hard by the economic downturn; many GCs I knew were going out of business.

  • Lessons From the Corporate World

    Imagine two builders. Builder No. 1 is an experienced project manager who decides to start his own business. His technical skills are finely honed, he knows how to manage a crew and schedule, and he builds homes that customers love. But a few years after hanging out his shingle he is still...

  • Breakline: In Green We Trust

    In Green We Trust ~ Prudent Pruning

  • Marketing on the Cheap

    APARTMENT FINANCE TODAY talked to Jennifer Eschbaugh, multifamily account executive for Worldwide Signature, based in Cleveland. Eschbaugh trains multifamily teams around the country. She discussed inexpensive, creative ways to market apartment properties. Her main point: Half the battle is getting...