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The hottest marketing tools out there are in social media. Think of it as word-of-mouth on steroids.
Moving beyond green hype
Trends can be terribly misleading because they are often overstated and simplified and tend to focus on a tool rather than the underlying behavior.
When the going gets tough, the tough spend more on marketing.
Ways to maximize the effectiveness of your Web presence.
Budgeting for your marketing, sales, and project starts
Do you really need a “blog” for every house you start or a “Twitter feed” telling your prospects what you had for lunch? You just got your Web site up and running last year — isn’t that good enough?
I specialize in custom decks. I switched to this niche last winter, when my backlog of general remodeling work dried up and I had no jobs on the horizon. The suburbs of New York City — where my business is located — were hit hard by the economic downturn; many GCs I knew were going out of business.
Imagine two builders. Builder No. 1 is an experienced project manager who decides to start his own business. His technical skills are finely honed, he knows how to manage a crew and schedule, and he builds homes that customers love. But a few years after hanging out his shingle he is still...
In Green We Trust ~ Prudent Pruning
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