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More stories about Marketing

  • Marketing on the Cheap

    APARTMENT FINANCE TODAY talked to Jennifer Eschbaugh, multifamily account executive for Worldwide Signature, based in Cleveland. Eschbaugh trains multifamily teams around the country. She discussed inexpensive, creative ways to market apartment properties. Her main point: Half the battle is getting...

  • Immigration Transformation

    Park Hill Apartments in San Antonio, Texas, is not your typical rental community. To begin with, threequarters of the tenants here are from India.

  • Increasing Your Online Presence

    A variety of tools exist for apartment owners to market their properties.

  • 20 Presenters, 20 Slides, 20 Seconds

    The informal, rapid-fire presentation style known as Pecha Kucha is Powerpoint's hip, younger cousin.

  • Raising Carolina

    As CEO of Stormont and Company Builders of Kitty Hawk, N.C., Paul Buske builds homes on the Outer Banks that are a far cry from the simple one-story cottages he spent summers in during the 1960s and 1970s. These typically wide, tall custom homes stand on piling foundations; include complex roofs...

  • has creates new advertising and PR position

    has created a new position to oversee the company's advertising and PR, and has appointed Michael Sofarelli to this post. He will direct production of sales literature, direct mail, Internet marketing and packaging.

  • Universal Lighting Technologies Launches New Sales and Marketing Campaign

    , manufacturer of lighting ballasts and controls, has launched an aggressive new sales and marketing campaign, including all-new sales materials, advertising, and promotional contests, and will have six distinct elements-advertising, point-of-purchase materials, direct mail and e-mail, consumer...

  • In the News

    New tax break takes shape; top-dollar tarps in New Orleans; unvented crawlspace design guide; 2005 Solar Decathlon; more

  • Blueprint for Successful Marketing

    Whether you're a small, one-person operation or a company with 50 employees, an effective marketing program will help you build a healthier business.

  • Interview: Shore Success

    New Jersey builder Tim Cross balances remodeling projects and new homes as a strategy for regulating his work flow and growing his business. His company, Merrick Construction, employs 10 high-end finish carpenters and turns out roughly $6 million per year in sales. Here, Cross reveals some of the...