Are you a subscriber but don’t have an online account?

Register for full online access.

 
 
 
 

More stories about Marketing

  • 20 Presenters, 20 Slides, 20 Seconds

    The informal, rapid-fire presentation style known as Pecha Kucha is Powerpoint's hip, younger cousin.

  • Raising Carolina

    As CEO of Stormont and Company Builders of Kitty Hawk, N.C., Paul Buske builds homes on the Outer Banks that are a far cry from the simple one-story cottages he spent summers in during the 1960s and 1970s. These typically wide, tall custom homes stand on piling foundations; include complex roofs...

  • has creates new advertising and PR position

    has created a new position to oversee the company's advertising and PR, and has appointed Michael Sofarelli to this post. He will direct production of sales literature, direct mail, Internet marketing and packaging.

  • Universal Lighting Technologies Launches New Sales and Marketing Campaign

    , manufacturer of lighting ballasts and controls, has launched an aggressive new sales and marketing campaign, including all-new sales materials, advertising, and promotional contests, and will have six distinct elements-advertising, point-of-purchase materials, direct mail and e-mail, consumer...

  • In the News

    New tax break takes shape; top-dollar tarps in New Orleans; unvented crawlspace design guide; 2005 Solar Decathlon; more

  • Blueprint for Successful Marketing

    Whether you're a small, one-person operation or a company with 50 employees, an effective marketing program will help you build a healthier business.

  • Interview: Shore Success

    New Jersey builder Tim Cross balances remodeling projects and new homes as a strategy for regulating his work flow and growing his business. His company, Merrick Construction, employs 10 high-end finish carpenters and turns out roughly $6 million per year in sales. Here, Cross reveals some of the...

  • Interview: Storm Rapport

    Robert Criner, president of Criner Construction Co. in Yorktown, Va., had been in the residential remodeling business for more than 25 years when Hurricane Isabel hit in 2003 and brought everything to a thudding halt. He offers a few insights for coastal contractors on how to manage client...

  • Brokered Relations

    When Sue Streeter started doing real estate broker programs in Las Vegas, Nev., 12 years ago, the strategy could be summed up in one word: shrimp. Today, Streeter is the Realtor relations coordinator for Pulte Homes' Del Webb communities in Las Vegas.

  • Battle for Buyers

    An unprecedented 7.4 million homes and condos are expected to be bought this year; nearly a million of those will be new single-family homes. Only this time, it was my hope we might finally buy that first newly built home with all those options so many of us Americans really do dream about.