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More stories about Marketing

  • Brokered Relations

    When Sue Streeter started doing real estate broker programs in Las Vegas, Nev., 12 years ago, the strategy could be summed up in one word: shrimp. Today, Streeter is the Realtor relations coordinator for Pulte Homes' Del Webb communities in Las Vegas.

  • Battle for Buyers

    An unprecedented 7.4 million homes and condos are expected to be bought this year; nearly a million of those will be new single-family homes. Only this time, it was my hope we might finally buy that first newly built home with all those options so many of us Americans really do dream about.

  • Business: Marketing by Home Show

    Marketing by home show

  • Cost-Effective Marketing for Builders

    A builder with a fast-growing business explains how co-op advertising provides the extra funds for a high-quality, high-volume marketing campaign.

  • Favorite Low-Cost Marketing Techniques

    We survey builders and remodelers around the country for successful marketing ideas that don’t require big bucks.

  • Teach Classes & Win Customers

    A Rhode Island builder tells how teaching free classes in his community brings a stream of prequalified prospective clients.

  • Using Television Advertising

    Recent developments in broadcasting and cable technology make television advertising a surprisingly low-cost way to make a big impression. Here’s how one media-savvy remodeling contractor does just that.

  • Strictly Business: Building Referral Networks

    Strategies for increasing job referrals

  • Strictly Business: Two Types of Marketing

    Putting your marketing efforts where they count

  • Letters

    Follow-up questions on using water heaters for radiant heat, framing sub speaks out, clarification of span-to-depth ratio of floor trusses, architect espouses teamwork