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More stories about Marketing

  • Favorite Low-Cost Marketing Techniques

    We survey builders and remodelers around the country for successful marketing ideas that don’t require big bucks.

  • Teach Classes & Win Customers

    A Rhode Island builder tells how teaching free classes in his community brings a stream of prequalified prospective clients.

  • Using Television Advertising

    Recent developments in broadcasting and cable technology make television advertising a surprisingly low-cost way to make a big impression. Here’s how one media-savvy remodeling contractor does just that.

  • Strictly Business: Building Referral Networks

    Strategies for increasing job referrals

  • Strictly Business: Two Types of Marketing

    Putting your marketing efforts where they count

  • Letters

    Follow-up questions on using water heaters for radiant heat, framing sub speaks out, clarification of span-to-depth ratio of floor trusses, architect espouses teamwork

  • Letters

    Stucco weep screed detail, piggyback truss bracing, stud sensor clarifications, termites & foam, site safety reminder

  • Letters

    Markup math, plywood orientation in shear walls, tips for using foam forms

  • Big Bang Low Bucks Marketing

    A successful design-builder explains how to get the most results from the fewest marketing dollars.

  • Letters

    Marking up allowance overruns, OSB skeptic