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More stories about Sales

  • Before You Drop Your Prices, Read This

    Has it ever occurred to you that dropping your prices to stay in business could put you out of business? Many contractors tell me they’ve had to drop their prices to remain competitive in today’s market. They just know they’re losing jobs because the “other guy” is cheaper.

  • Boosting Revenue With Change Orders

    Clearly, change orders are a vital piece of our business model, and they don’t just happen by accident. We lay the groundwork for changes by keeping clients happy and informed throughout the job process. Dissatisfied customers, we know, are unlikely to authorize additional work.

  • Track Your Business With a Dashboard

    Even companies with good systems can get into trouble if they don’t manage their growth. To avoid this fate, Jim Kabel created a “dashboard” — a set of fundamental numbers that shows the monthly trends in their sales and production pipeline: leads, close rates, job profits, and customer...

  • Defining Your Niche Can Help in Downtimes

    I specialize in custom decks. I switched to this niche last winter, when my backlog of general remodeling work dried up and I had no jobs on the horizon. The suburbs of New York City — where my business is located — were hit hard by the economic downturn; many GCs I knew were going out of business.

  • Sandler Sales Training: Is It Worth the Cost?

    For small contractors in today’s competitive market, sales skills can make the difference between struggling and prospering. Yet many contractors turn up their noses at formal sales training, viewing it as a waste of time and money. Are they right? Or is enrolling in a training program an effective...

  • Surviving Tough Times

    Take these common-sense steps to help your business weather a slowdown.

  • In the News

    How we got here: JLC at 25; catching up with the lifers

  • Save Time With a Lead Sheet

    The first estimate my company ever produced was for a basement remodel. I spent an hour driving back and forth to the prospective client's house, two hours talking to her, and then several more hours doing a detailed estimate.

  • Selling the Company

    In 1983, after working on my own for several years, I started Buck Brothers Construction (BBC) with my brother, Joe. We built the company slowly: At first we did all the work ourselves; then we started subbing out the mechanicals; then we hired carpenters; and finally we developed an office staff.

  • Remodeling's Deadliest Sins

    Nine common business mistakes and how to avoid them.