A. Martin Holladay, editor of Energy Design Update, responds: Thirteen years ago, Energy Design Update referred to the marketing of “insulating” ceramic paints as “one of the most enduring frauds in the energy-efficient products industry.” Indeed, the insulating-paint scam lives on to this day, even though researchers at Oak Ridge National Laboratory and the Florida Solar Energy Center have shown that these so-called ceramic paints perform exactly the same as ordinary white paint.

According to its maker, Thermo-Tek contains “ceramic microspheres and microfibers that bind tightly together to form a barrier against radiant, convective, and conductive heat transfer.”

or Register to read the full article.