Back when I worked for a commercial drywall contractor, we sometimes created decorative effects by layering the drywall. Usually this involved little more than a step at the perimeter of the ceiling, a simple panel, or some other very basic shape. I always wondered why no one tried carrying the concept further.
When I went out on my own, I got my chance: I started doing what I call " drywall art," layering the material to create "murals" on walls and ceilings. I don't do it on every job, of course — but when a customer wants something out of the ordinary, it's a unique option I can offer them.
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