Suppose you use a logo to accompany
your business name and help
identify your company as yours. Say,
your business name is Dr. House and
you have this terrific logo of a hammer
and saw crossed with a stethoscope.
You’ve painted it on your company
vehicles, and it’s printed on your letterhead
and business cards.
How do you protect that logo?
What’s to keep your competitor, Sam
the Carpenter Man, from deciding that
he’d like to use it, too?
Logos are a kind of trademark.
Trademark law is designed to prevent
people like Sam from stealing the goodwill
that you have created for your
company, and to keep Sam from making
customers think he is you by