Big Builders Face Media Scrutiny
Although 60% of all home builders
construct ten or fewer houses each
year, large production builders are
unquestionably the dominating force in
the industry as a whole. In fact, it’s been
estimated that about 70% of the homes
built in the United States each year are
turned out by just 7% of the builders.
Despite a softening economy, housing
sales have remained strong, and industry
giants like Pulte, Centex, and KB Home
(formerly Kaufman and Broad) have
been enjoying record sales and profits.
But in recent months, the reputations
of several large builders have been tarnished
— some would say smeared — by
media allegations of misleading sales
practices and poor quality.