How do you convince new clients
that your company is the one to go
with? One approach is a presentation
book full of beautiful photographs
detailing your handiwork.
Such a book can be helpful; but
more important, I've discovered,
are the words of satisfied clients.
Their descriptions of your company
and your work carry a lot more
weight with your prospective
clients than any claims you can
make about yourself.
Like many contractors,
you probably give
your prospective clients a
list of names and phone
numbers of people you've
worked for in the past, but
they don't often call more
than one or two. And who
knows what kind of mood
your old customers will be in
when they're called?
Enter the testimonial letter