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Set aside, for the moment, any preconceptions you have about modular housing, and consider the following scenario. You're a home builder, focusing primarily on single-family detached and townhouse construction. Perhaps you occasionally build a small-scale, two-story apartment house. Suppose you found a way to beat the price of your competition by 15 to 30 percent —or to sell at the same price and receive the savings as profits. Suppose, at the same time, you were able to fix 65 percent of your hard costs before construction begins and minimize the complications of site construction and scheduling delays. Do these possibilities sound attractive to you? If so, manufactured housing may be your next step in the building business. You'd be in