Susan Cosentini

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Using Television Advertising

Recent developments in broadcasting and cable technology make television advertising a surprisingly low-cost way to make a big impression. Here’s how one media-savvy remodeling contractor does just that. Read more

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Answers to Ten Tough Business Questions

We asked a dozen builders and remodelers across the country about their experiences in starting and growing their businesses. Here is their wisdom, gleaned from the school of hard knocks, on everything from hiring and delegating to estimating and charging for design. Read more

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