When developing a marketing
plan, most remodeling
don’t consider television
advertising. But a TV ad campaign can be
a powerful and surprisingly affordable
When a remodeling company grows
to the point that it is no longer simply
an extension of its owner, it needs a
well-conceived marketing strategy.
Marketing is the way you let your customers
know that you want their business.
If you don’t ask for their business,
you’re not likely to get it.
Many remodelers ignore marketing,
assuming that if they do a good job, the
good jobs will come. Some jobs will
indeed come your way, but will they be
the jobs you are looking for, the jobs
that will pay for your