Installers of Armstrong cabinets will have new brand names to look for starting today as the manufacturer unveils its rebranded collections Echelon Cabinetry and Advanta Cabinets. In 2012, Armstrong World Industries, which also manufactures flooring and ceiling products, sold its Armstrong Cabinets division to American Industrial Partners (AIP), which took the brand private. Since then, AIP has changed to ACPI, and gave the Armstrong product line a thorough overhaul to create the new Echelon brand for homebuilders and remodelers, and the Advanta brand for multifamily and commercial projects.
"This was more than a brand launch for us internally," says Steve Stephens, vice president of marketing and business development. "The business was in a state that needed to be re-evaluated because the marketplace was changing. Knowing that, we engaged in a massive undertaking of reconnecting with what's important to customers,...
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