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Innovative LED. According to GE, fins surrounding the new 9-watt Energy Smart LED bulb dissipate heat and disperse light, making it the world's first omnidirectional LED replacement bulb. Designed to replace a 40-watt incandescent, the light purportedly lasts as long as 23 years when operated for three hours a day. It's mercury-free, turns on instantly, and puts out a soft white light at 3,000 K. It's available online for about $35. General Electric Co., 800/435-4448. ge.com