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During the last several years, consumer seminars have become a popular way to market construction companies. Besides providing a quick education on anything from windows to creative financing, a well-produced seminar provides an effective way to raise your company profile. Avoiding the temptation to sell can actually enhance your company's image and reputation. Your goals should be to introduce your company to the community and to emphasize the benefits of remodeling or custom building. Be Prepared You'll need to consider several issues as you plan your seminar. What do you want to cover? How long should the seminar be? How much depth should you go into? What if you don't have a showroom — where will you hold the seminar? Will participants pay a fee?