During the last several years,
consumer seminars have become a
popular way to market construction
companies. Besides providing
a quick education on anything
from windows to creative financing,
a well-produced seminar
provides an effective way to raise
your company profile.
Avoiding the temptation to sell
can actually enhance your
company's image and reputation.
Your goals should be to introduce
your company to the community
and to emphasize the benefits of
remodeling or custom building.
You'll need to consider several
issues as you plan your seminar.
What do you want to cover? How
long should the seminar be? How
much depth should you go into?
What if you don't have a showroom
— where will you hold the
seminar? Will participants pay a