You have your customer lined up. You have your contract. You have the job started. You have dust.
Then you have complaints: "Does it have to be so dusty?"; "Can't we use the kitchen at all?"; "What's this thing you're
taking out called, a bearing wall?"
At S.M. Jeffries & Co., we try to warn the customer in advance about the unpleasant aspects of remodeling. But we
also try to make this message as pleasant as possible.
To do that, we use a letter. It's a friendly one—it even says so in the first line. It's humorous, too. It's done on our computer.
That way, we