Remodeling contractors should aim their marketing efforts at middle-aged
families who have recently had a baby. That's just one of the deductions
readers can make from "Improving America's Housing," a recent study conducted
by the Joint Center for Housing Studies at Harvard University. Without
collecting any original data, researchers analyzed existing sources — most
important were the 1993 and 1995 American Housing Surveys from the U.S.
Dept. of Housing and Urban Development — to reach conclusions on the size,
nature, and future of the remodeling industry.
Remodelers making long-term business plans will find some useful statistics:
Over 75% of homeowners who have had a child within the past two