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Know Thy Market by Patrick J. Galvin Another year is winding down, and it's time to plan for '88. In kitchens and bathrooms that can mean two things: 1. Building new kitchens and baths that are more in tune with what today's homeowners want (but don't blow costs sky-high). 2. Getting into kitchen and bathroom remodeling or, if you're already doing it, doing it more profitably. In either case, it is a matter of getting to know customers better, adding to design expertise, and then selecting the best product mix. There are specific steps that you can take to further these ends, and the winter is the best time to take them. Know Your Customer... Again The first step in getting to know customers