Download PDF version (142k) Log In or Register to view the full article as a PDF document.
I tried a showroom, but I had to get rid of it. It just didn't pay." That's a frequent lament when kitchen and bathroom remodelers are asked why they don't display. A little further discussion often reveals that the bath showroom consisted of a row of vanities with culturedmarble tops, and that the kitchen showroom displayed one sink base flanked by two base and two wall cabinets. The only purpose of a kitchen/bath showroom is to sell kitchen and bathroom remodeling—and there is no way these minimal displays can accompfigures measure effect, not cause. On average, each square foot of display space produces $415 in sales. For the remodeler grossing less than $300,000 a year, the figure is $190;