Sales Leads

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How Many Leads Are Enough?

The answer may surprise you. Even with qualified leads, you won’t close the sale... More

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EPA Expands Oversight of Lead-Paint Rule

Will remodelers come to dread a letter from the EPA more than one from the IRS? More

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Do the Math - Qualified Leads

A low close ratio could signal a sales problem. But it might also mean that you... More

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Proactive and Positive In the Face of Recession

When the going gets tough, the tough spend more on marketing. More

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Make More Money By Controling The Growth Of Your Building Business

When I was a young builder in the early '80s, there was an old-timer in town who... More

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Budgeting for your marketing, sales, and project starts More

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Is the Lead Carpenter System for You?

In this article, I’ll address the most common questions I’ve been asked by company owners who are implementing their own lead carpenter system. More

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Track Your Business With a Dashboard

Even companies with good systems can get into trouble if they don’t manage their... More

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Defining Your Niche Can Help in Downtimes

I specialize in custom decks. I switched to this niche last winter, when my backlog of general remodeling work dried up and I had no jobs on the horizon. The suburbs of New York City — where my business is located — were hit hard by the economic downturn; many GCs I knew were going out of business. More

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Looking Back at Job Leads

Our remodeling company has been using lead sheets — simple printed forms on which... More

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