Adrienne Zoble

Adrienne Zoble's Posts

• Host Open Houses for Referrals

  by Leah Thayer

  Engagement is a hot business buzzword, according to marketing consultant Adrienne Zoble. She says that one way to engage your referral base is by hosting open houses at recently completed projects.

• Cultivating and managing referrals

  by Stacey Freed

  Referral management is not just about data management,” says Terry Parker, marketing and event coordinator for HomeCraft, a Lenexa, Kan., design/build company that derives 90% of its business from referrals. “If we're not managing referrals properly, we're not managing our company properly.” Strong words, maybe, but referrals are your strongest leads.

• Woman's Work

  by Nina Patel

  Many company owners are becoming increasingly aware that creating an atmosphere in which women thrive helps everyone in the company.

• Targeting Marketing

  by Leah Thayer

  Considering hiring a marketing person? Don't waste your time advertising. “The days of business owners sorting through 200 resumes, not knowing what they're looking for, are over,” marketing consultant Adrienne Zoble says.