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Bruce Case is president and CEO of Case Design/Remodeling, a leading full-service home improvement organization.
In today's age of transparency, traditional sales and marketing aren't enough. You need an authentic narrative.
Bruce Case argues that the time is now for remodeling's "Title IX moment."
To really connect with teammates and clients, focus on being effective, not merely efficient
To boost the perceived value of your company, make sure great design is present at every consumer touch point.
Why the Holy Grail of retail won't cut it in a service-based industry