How you achieve your objectives can outrank exact what you specifically want to do
Bruce Case weighs in on why it's essential for remodelers to raise the bar for their industry.
If you as an adult measure Halloween's success rate�by how much candy you gave out, well, you might be using the wrong metric, Bruce Case says. And you might be making the same mistake when benchmarking your social media efforts.
Collecting what's due starts with having the right attitude, but knowing some useful techniques to get paid also will help, Bruce Case says.
Marketing and sales shouldn't be about†tips, tricks, and techniques to persuade people to call us or to sign on the dotted line, Bruce Case says. Instead, think of†marketing and sales as about extending an invitation.
