When the Hesses decided that their townhouse was too tight for a family of four, they cursorily shopped for a new home. Husband Adam was unimpressed with what builders had to offer: “You could have Plan A, Plan B, or Plan C ó like packages. With a new house, you couldn't target what was important to you.” They were equally unimpressed with the existing home market, saying they couldn't find, or afford, an older home that had charm.