Darren Slaughter runs a boutique website design and marketing shop that focuses on serving contractors in the home improvement space. Sales, marketing, social media
If you think social media is for teenagers and that your company will thrive in the future without it, Darren Slaughter suggests you reconsider -- fast!
Give prospects the information they want on your website. By doing so, you position yourself as the expert able to answer homeowners' questions, and that positions you for success.
Social media gives remodelers the chance to build their brand and talk about their work rather than about themselves. It's a softer sell, but no less effective.