David Zuckerman

David Zuckerman's Posts

• Peace of Mind

  by David Zuckerman

  Most companies guarantee their work, but Jonathan McGrath Construction takes it a step further. For the past five years, the Orlando remodeler has enlisted the services of Bonded Builders, an insurance and underwriting company that backs up a contractor's warranty.

• Upscale advertising features high-style model

  by David Zuckerman

  A claw-foot bathtub sits on an expanse of green lawn. In the tub, up to her neck in bubbles, reclines an attractive blond woman. It's a striking image, but will it sell a remodeling project? Craig Postlewait, president of Philadelphia's Building Solutions Construction Group says it will.

• Pros and cons of in-house trade workers

  by David Zuckerman

  From the beginning to the end of any remodel, variables abound and chance may play a part beyond anyone's expectations. When a company succeeds, it does so, in a sense, by reducing that variability, by exerting as much control as possible over the job's every detail.

• Marketing plan for a combination cabinet shop and interior design firm

  by David Zuckerman

  The media kit for Borrelli Design and Cabinetry is itself an example of high design. The cover is cut along a gently curving line, and the kit opens to reveal business cards and press releases, as well as a disc loaded with images. The piece is just one element of a comprehensive rebranding effort the company undertook in 2006, and an example of what a strong brand identity can do for a company.

• Roger Ewing interview on California real estate

  by David Zuckerman

  Ewing has worked in real estate for more than 30 years, first in sales, and for the last 22 years as a manager and owner. The firm has 150 sales associates and three offices in Southern California, and became a Sotheby's franchise three years ago.