Gabriella M. Filisko

Gabriella M. Filisko's Posts

• Papers, Please

  by Gabriella M. Filisko

  Help protect your company from a visit by immigration officers by making sure all employees are here legally.

• Show Stopper

  by Gabriella M. Filisko

  Drawing attention to yourself in a sea of booths at a home show is the first battle in the sales wars.

• Right This Way

  by Gabriella M. Filisko

  There's nothing you could give Kip Lee to get him to stop offering a discount to customers who appear on his showroom doorstep. "Our closing percentage almost doubles -- it's more than 50% -- when consumers come to the showroom," says the owner of Coastal Empire Exteriors, in Savannah, Ga.

• Faux Paws

  by Gabriella M. Filisko

  Here's a sure way to lose a sale: Show that you're irritated by the homeowners' pets.

• Making It Pay

  by Gabriella M. Filisko

  Scott Young has had a referral program for about 10 years that, depending on the size of the project, pays installers $25 to $125 for every lead that results in a sale.