Gabriella M. Filisko

Gabriella M. Filisko's Posts

• Star Power

  by Gabriella M. Filisko

  Somebody has to be the face of your company on TV and its voice on radio. But should that be you, or hired talent?

• The Case of the Silent Spouse

  by Gabriella M. Filisko

  If one party dominates the sales presentation, make sure to get buy-in from the other.

• Data Safeguard

  by Gabriella M. Filisko

  Computers crash? Investing in backup systems for your company's data is like buying any other kind of insurance - a must.

• Who's Driving?

  by Gabriella M. Filisko

  Hate traffic jams? You're not alone. But one place where the sight of heavy traffic is not disheartening is on your company Web site. Apart from the marketing you do to promote it, there are two ways to generate hits on your site: pay-per-click (PPC) advertising and search engine optimization (SEO).

• I Spy

  by Gabriella M. Filisko

  Technology can let you block access to certain Web sites or track where employees are going on the Web. Should you use it?