Gabriella M. Filisko

Point By Point

by Gabriella M. Filisko

Sir Home Improvements is holding its own in a challenging market, in part through a referral rewards program that has energized staff and customers.
What It's Worth

by Gabriella M. Filisko

Many home improvement company owners pride themselves on knowing their fully loaded marketing costs. They should. The difference between, say, the 6% you may think is your fully loaded cost and the 9% it
Get Organized

by Gabriella M. Filisko

Mark Curry sees the garage as home improvement's new frontier. Which is why, six months ago, he launched Those Garage Guys, a company marketing a modular system for bringing order to chaos. Garages, Curry says, are "the biggest junk drawer in the house." His system can turn 400 feet of garage into a neatly arranged space with hooks, shelves, baskets, and cabinets for around $6,200. Add flooring, and it's about $10,000.
As Seen on TV

by Gabriella M. Filisko

Some people refer to television as the "boob tube" or the "idiot box." But you're unlikely to hear Scot or Jill Hayes putting it down.The husband-and-wife owners of New York Sash in Whitesboro, N.Y., near Utica, are more than pleased with the reasonable cost of and strong response to their weekly half-hour TV program,
Knock, Knock

by Gabriella M. Filisko

You knock. No answer. You ring the doorbell. No response. You call. The machine takes it. You've been stood up.Do you reset the appointment?