As the remodeling industry contemplates rebranding its image for the next-generation workforce, successful remodelers continue to finesse their brands as prospective clients see them. But branding means walking the walk ó not just talking the talk, warns marketing consultant David Alpert of Continuum Marketing Group.
As noted in Don't Grandstand the Brand, the successful branding effort of Greg Smith Co., of Falls Church, Va., hinges in large part on the remodeling company's everyday actions, including extensive community service.
Laid out on the table under the intense rays of the fluorescent lights, the victim was a $100,000 addition that had exceeded your estimate by 10% and missed your scheduled finish date by six weeks. Precisely what went wrong was unclear, but the evidence suggested a multitude of culprits.
Like Phillips-head and flat-head screwdrivers, both postcards and letters are useful tools, says marketing consultant David Alpert. “It's just that you use them differently.” To choose the right mailing tool, evaluate your objectives and your relationship with the recipients.
Clear finishes that preserve the natural look of exterior woodwork take a beating in any climate but have an even harder time withstanding the onslaught of sun, salt, and moisture in coastal climes. In this article, we go to boatbuilders, paint chemists, door-finishing specialists, and marine carpenters to find out how to apply and maintain the most durable clear finishes on high-end custom homes.
