Jeff Kida

Jeff Kida's Posts

• Trick Question: Which Matters More, Sales or Marketing?

  by Jeff Kida

  Companies big and small have struggled to define the difference between sales and marketing. REMODELING columnist Jeff Kida says you need to create a marriage of sorts where each half is equal, complements the other, and is invested in the other�s success.

• Maybe It's Time for More Regulation and Disclosure Requirements

  by Jeff Kida

  Branding schemes disguise poor quality products. Wouldn't product origin disclosure be better for consumers -- and for professional remodelers?

• Rethinking the Kitchen Work Triangle

  by Jeff Kida

  Kitchen designer Jeff Kida talks about the kitchen zone concept.

• Third-Party Interference: Create Policies To Keep Clients From Changing Their Minds Mid-Project

  by Jeff Kida

  Kitchen designer Jeff Kida suggests ways to keep clients on track with their project choices to help avoid cost overruns.

• Keep up With Cabinet Technology to Distinguish Your Business

  by Jeff Kida

  Product and material improvements enhance projects -- and, more importantly, your clients' lives. The more you know about new products, the easier it will be to sell your services.