Joe Knife

Joe Knife's Posts

• Net Profit

  by Joe Knife

  Web site not bringing in any leads? Might be time to step up to some new ways to take advantage of your Internet presence and turn it into a genuine lead source. Smart companies are using the Web to track ads, reach out to their community, and target new prospects.

• Thanks for the Advice

  by Joe Knife

  Your struggling new salesperson comes in with a contract for roofing, siding, and windows. Great news! And this job is in a county you haven't worked in before, which opens up whole new opportunities.

• Good Chemistry

  by Joe Knife

  When it comes to distributing leads, do you use a round-robin approach? Some believe that by taking steps to match prospects to salespeople, you can maximize their success and your sales.

• Close 'Em Up Or Give 'Em Back

  by Joe Knife

  Would you expect a skilled surgeon to also administer ongoing physical therapy? That might be akin to what you're doing if you allow your salespeople to hang on to leads after a presentation. When a presentation is made without a sale, most companies expect to quickly take that lead back and administer a separate process for rehash.

• Opportunity Knocks

  by Joe Knife

  Service calls to previous jobs are likely the most reviled aspect of the home improvement business. In addition to the potential damage to your reputation, they cost time, money, materials, and the profit opportunity lost while your installers are working on old business rather than new.